Three-dimensional signs are the right compromise for those who don’t want to spend significant amounts but want to make themselves visible to the public. These signs are made with images or written in relief applied to a wall. The most used materials are metal and polystyrene. The most common choice at present is undoubtedly polystyrene: with this material, particularly customizable and light signs are made. In case of metal signs this is important.
Here are 5 useful tips for choosing the winning sign for your business:
Identify the target of your potential customers
To choose signs for winning shops it is essential to identify your potential customers. In this way, it will be possible to create signs with styles and colors designed specifically to attract the attention of a specific target audience. It is essential that the sign fully reflects the style of the shop and therefore of its customers.
Analyze the competition
Carrying out a careful analysis of your competitors’ signs could prove to be a particularly useful activity. In this way, you can identify the styles and characteristics of competing stores trying to integrate them with your own. Analyzing the competition is particularly useful for identifying all the distinctive features of your shop. Highlighting the points of the originality of your business is an essential activity to make it unique in the eyes of consumers.
Choose a simple and recognizable message
“Less is more”. This statement is particularly effective when it comes to choosing the perfect sign for your business. The shop sign must be clear and recognizable. It is essential to choose a simple, original and distinguishable message. Colors, shapes and fonts must be easily distinguishable. Starting from these assumptions, it is evident that the winning signs are often less detailed ones. The ideal sign is made up of the colors of the shop, the logo and a recognizable and intuitive slogan.
Create harmony with the decor of the store
The sign displayed must be consistent with the layout of the showcase and with the interior shop furnishings. Each activity is characterized by its own style and it is essential that the sign knows how to reflect it in an optimal way.
Consider the location of your shop
To choose the perfect sign, it is essential to consider the area in which the store is physically located. To highlight a shop in a large square, LED signs or luminous totems could be the ideal choice. On the contrary, for a shop inside a historic center, antique, small and design signs would undoubtedly be more appropriate.
If you are planning an advertising campaign, color certainly plays a key role in the success of your image. Color is practically the first thing you notice about the advertisement and in fact, it is the main means of communication. As everyone knows, colors have a meaning but also an influence on us. Colors decorate, order, attract attention. But they also create moods, awaken feelings and memories. In order to use colors in advertising effectively, it is important to know their effect. So the problem is what color should you choose for an advertisement? At first glance, the topic does not appear as crucial.