Decorative (we mentioned them at the very beginning of this article), on the contrary, are not intended for voluminous passages of text. Drawing all their attention to themselves, such fonts are used for different purposes. For example, fonts with bold capital letters are suitable for headings. Fonts with snow-covered letters are ideal for Christmas; and the letters, as if woven from tree branches, will indicate the connection of your brand with the environment and outdoor activities. Nevertheless, for a professional, business context, more rigorous and concise solutions are needed. From Maui Potente you can have the best options now.
The Potential
Decorative letters have great potential, but if used incorrectly, they can give your design an untidy, unreadable and even frivolous look. So, unlike fonts for the main text, decorative – should be used for selective fragments of the text and strictly for a specific purpose. If in doubt, it is best not to risk it and choose a more neutral option. In the next section, we will tell you how to choose a beautiful, versatile and functional font that will become a real find for your graphic project.
Is your font universal?
Each designer should have in stock several neutral universal fonts. They are a real lifesaver when time is sorely lacking, and other options are not suitable. Usually, these are “Serif” and “Sans-Serif”, which can be used with success almost everywhere. The most functional options are those with different saturations (light, normal, medium, bold and heavy) and styles (narrow, compressed, stretched or small caps).
Such a variety of options (especially for designs with a large amount of text) allows you to use different styles of the same font for different functions and make them a single, harmonious design. That’s why with a universal option (especially if you plan to use only one), creating an attractive, readable design is much easier.
But how to choose such a “workhorse”?
Last year, more than 40 leading designers shared their favorite universal fonts. Although preferences varied significantly, most often experts mentioned Avenir (and Avenir Next, its version adapted for web pages). If you decide to buy it, we immediately warn you that this is not a cheap option.
But don’t worry: you won’t go broke on universal fonts. A wide variety of free fonts are available on the Internet and operating systems. Maybe they are inferior to professional options, but they are perfect for everyday needs.
Is your font readable?
If you include text in your design, then you definitely have something to say to your audience. The presence of text obliges you to choose a readable font to convey your idea to the audience. But how to understand that your chosen option is legible and clear, except on the basis of a subjective assessment? Here are some suggestions:
Size: Choose a size that fits harmoniously in your context. For example, business cards and posters require fonts of different sizes. If the audience will be viewing your design from mobile devices, open any text editor, print several lines of your choice and reduce its size. If you still read the text without difficulty, then it is most likely suitable for small screens. Search Google for information about a particular font to see if it is optimized for web pages.
