Great Choices for the Cornhole Wrap

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If it is true that “we must not come to terms without the innkeeper”, it is equally true that one cannot design without dealing with the cellar man and the production organization of the cellar. The bottling system adopted, with a glue label rather than an adhesive one, and even the technical characteristics of the bottling line of the winery, can determine the constraints to the design. We are not referring exclusively to the availability of supports for one or the other system, but rather to aspects of a purely technical / applicative nature due to the technological equipment and even to the technological generation of the bottling line of which it is good to have knowledge before start planning and proposing. All this translates into knowledge and experience. With the use of the cornhole wrap this happens to be important now.

cornhole wrap

Directing the customer towards a transparent PVC label for a bottling line without a photocell able to read the passage would cause insurmountable problems that have very little to do with aesthetic and marketing factors.

Pay attention to the competition

In a country that has over 500 native grapes the most important wine heritage in the world and over three hundred thousand wineries, originality has a high price. But it is necessary, as confirmed by a recent joint survey between winenews.it (one of the sites most clicked by the community of enthusiasts) and it is on a representative sample of regular consumers, almost 1,200 followers of Bacchus who buy at least three bottles a week for an expense average is around 20 and 30 euros: in front of the shelf, the communication effectiveness of the label counts on average at 30% in the purchase of a wine, say the “enonauts”, and the information it reports influences the choice 73% of wine lovers, compared to 27% driven from other elements.

The first thing they look at on the label?

The name of the winery, with the brand the first factor in choosing a bottle; then they read the name of the wine / vine and, therefore, its origin and origin, then the denomination, the vintage, the image that is depicted on the label and, lastly, the other indications foreseen by the disciplinary.

What they would like is a real “label-story”, able to satisfy the curiosity to learn more about the blend, the producer and the production area in particular, with an immediate and universal terminology made of simple words, leaving the right space for “technical” indications. Relying on intuition alone, the creative flash, the “genius loci”, without producing an adequate effort of analysis and verification of what already exists or of the creative paths already traced by others, is extremely dangerous. Advertising is a professional activity that requires a lot of creativity and combines knowledge of communication and marketing.

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